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August 23 2014

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How They Navigated Art Basel

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Though there is something to be said for haphazardly finding oneself in the right place at the right time at Art Basel Miami Beach, as evidenced by the past few days, there’s an ever increasing and overwhelming number of things to see, eat, and buy. To get the most out of one’s arty South Beach experience, there’s MAP ForYourArt, a 69-page pocket-size guide to Art Basel Miami Beach, which has been spotted in the hands of everyone from Todd Eberle and Hans Ulrich Obrist to Cecilia Dean as well as a major contingent of the art community. “It’s meant to cut through the clutter,” explains ForYourArt founder Bettina Korek. “We initially launched a Los Angeles version of MAP earlier this year simply because we wanted to create a tool that gives context to the chaos, enabling first-time visitors to feel like seasoned fair veterans.” The result, which is also available as a downloadable PDF at www.foryourart.com, achieves just that and more as a concise guide to art, food, fashion, and architecture. And with its helpful tips from a cross section of people like artist Liam Gillick, real estate developer Craig Robins, and P. Diddy, there is no excuse for not being in the know. Consider it your passport to the art world.

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Dept. of Culture