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December 17, 2008 4:20 pm
Limi Feu rolled out the hot pink carpet last week for her first Parisian venue, a purpose-shifting boutique- cum-showroom. The bright entrance was all the better to draw attention to the otherwise unmarked shop near the Rue Montorgueil in the 2nd arrondissement. Adhering to an ethos of unexpectedness—the space will morph into a showroom after January 17 and then into a different concept in late March—Yohji Yamamoto’s designing daughter hopes to be somewhat more “rock ‘n’ roll” with the space than the classical fashion retail canon dictates. While the designer’s two Tokyo shops offer fashions for women and children, the Paris outpost has only the former. Those wares include sharply cut femme fatale tuxedo vests, pristine white blouses, lush knits—and even a ribbed turtleneck collar delicately trimmed in rhinestones, all registering in the mid-to-high three-digit price range. “It’s very particular and artistic, but crisis aside it’s selling very well among the initiated,” said one sales girl on a recent visit.
Limi Feu, 13 Rue de Turbigo, Paris, 331-4028-4141
tags: Limi Feu, Paris, Yohji Yamamoto
I saw the exact same carpet at IKEA.
By flofellis on 12/18/08 at 7:01 pm