Recessionista: Lulu For Less

What: Lulu Frost’s new collection of charm-centric jewelry for Urban Outfitters, called Secret Garden by Lulu Frost, which hits stores today.

Why: Because a price range that starts at $18 and tops out at $48 is an utterly, er, charming way to get a bauble from the talented designer who helps Chris Benz and Alexander Wang accessorize. (The long charm necklace pictured here goes for $38.)

Where: An Urban Outfitters near you or www.urbanoutfitters.com .