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november 23, 2009

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Social intelligence

Blasblog From Paris: If It’s Lundi, It Must Be Le Baron

January 27, 2009  1:03 pm

I’m going to say it right now: If I’m at Le Baron every night this week, I’m going to lose all self-respect. (Not that I had that much to begin with.) But for some reason—and I can assure you it’s not the space or the clean bathrooms—it seems every time I’m in Paris I end up at this one venue on a nightly basis. Sunday night was for Gareth Pugh, and last night was for Waris’ jewelry launch at Colette—which means I’m two for two so far this week. I figured I might as well ask André, the mono-monikered owner and omnipresent character of Le Baron (and occasionally, later in the night, of Regine’s, too), why this was. “I would like to think it’s because of me,” he said. “Actually, that is what I’m going to say. It’s because of me.” Although he was kidding—the sly Frenchman—he did a have a point. He’s pictured here with Lou Doillon, and there’s probably not many people who the French beauty would let take a Sharpie to her shoulder. Later in the night, though, when APC founder/designer Jean Touitou showed up, André agreed that I wasn’t the only one with a Baron fetish. “This is my favorite designer in the world,” he said of Touitou, while tugging on the side of his APC jeans. “He never goes out and even he is here.” Put him on the list that included Leelee Sobieski, Adam Kimmel, Casey Spooner, Olivier Zahm, Liz Goldwyn, and Wes Anderson—and you’ve got just another night at the local.

Photo: Derek Blasberg

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