Bravo Rio: Two Stand-Out Debuts
São Paulo might be Brazil’s main fashion hub, but Rio has carved out a reputation as an incubator for emerging talent. Fashion Rio saw the debut of two labels with a sophisticated vision that runs counter to the stereotype of colorful, print-heavy Carioca style. Koolture’s heavy-metal- inspired evening gowns brought an unexpected edge to the idea of event dressing, and designer Daniela Conolly said she was inspired by “strong and creative personalities like Marie Antoinette, Madonna, and Stevie Nicks”—a fantastic group of gals if we’ve ever heard of one. (That’s a Koolture look, pictured at left.) Meanwhile, Filhas de Gaia’s collection was new wave meets New Look, sending out a series of elaborately worked minidresses with vintage Versace-esque appeal worn with flawless peroxide blond hair that deserves a special shout-out of its own. These two young talents show the same kind of promise that Alexandre Herchcovitch did many seasons ago. And their clothes are certainly something that international buyers should consider when seeking designers with something special to say that can draw customers back into stores.