Isabel Lu’s 200 Easy Pieces-------
Sisters Jane Moon and Sophia Kim started working in the family’s apparel manufacturing business when they were teenagers. And apparently, their dad’s company didn’t just make clothes, it also produced some kind of crazy work ethic. Isabel Lu, the new label that Moon and Kim are launching for this spring, is undeniably the creation of a pair of overachievers, clocking in at something like 200 looks. “We’ve definitely got that children-of-immigrants thing going on,” says Kim, who designs the line. Moon, the brand’s back-end wiz, assents. “We’re used to long days,” she notes. Happily, none of that elbow grease has rubbed off on the Isabel Lu clothes: The debut collection is built on a foundation of gently embellished, draped brushed-silk dresses and tops. “I really love playing with the embroidery,” says Kim, “but I never want the clothes to look overdone. For me, the biggest compliment is when people say the line feels ‘easy.’ ” Those “easy” pieces have already found fans in Rosario Dawson, Rihanna, and Jessica Alba—no mean feat for a brand that hasn’t yet shipped a single garment. We expect they’ll find more when they show up shortly on the racks at Satine in Los Angeles and a smattering of Nordstrom stores around the country.