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Style File Blog

february 09, 2010

Social intelligence

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Designer update

Obedient Sons & Daughters Shutters

January 8, 2009  7:43 am

More bad news on the fashion front: Obedient Sons & Daughters is closing its doors, but the recession isn’t necessarily to blame. Swaim and Christina Hutson’s profile has been on a fast-moving upward trajectory since they launched their label over two years ago: They were CFDA/Vogue Fashion Fund finalists last year. Unfortunately, their investor hasn’t provided sufficient capital to support the brand’s growth. “For the last year, we have continuously fought to maintain daily operations and have exhausted all alternatives and at this point we need to move on,” said Swaim. There’s good news for fans of the husband and wife team’s edgy-charming tailoring, however. The Hutsons are currently designing a new collection, the name of which will be revealed when the invitations go out for their debut show scheduled for February 14. “This is a huge risk for us, but we feel that it takes us in the right direction,” said Christina. “We are extremely passionate about what we do and truly look forward to our new focus.” We’re looking forward to seeing their new endeavor, as well.

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USER COMMENTS  (4)
  1. i think im going to shrivel up and die now. this is sad.

    By RonAguaLeche on 01/8/09 at 11:20 am
  2. It sucks. Their cut was just right for me.

    http://www.disneyrollergirl.blogspot.com

    By disneyrollergirl on 01/8/09 at 12:13 pm
  3. I’m sorry but the information is incorrect here. You ought to ask the Hutsons where their capital went, not their primary investor.

    By retailme on 01/8/09 at 2:46 pm
  4. xx

    By designedmemory on 01/8/09 at 5:23 pm