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April 20 2014

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Recession 101: Go Ask Alice

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When most retailers are lowering their sails and just riding the storm hoping to survive, Alice Temperley appears to be navigating the recession with a wink and smile. In December, Temperley London partnered with real estate tycoon Mohammed Alabbar, chairman of the Emaar group (and the man largely responsible for transforming Dubai into what it is today), to open a 2,500-square- foot shop in the new Dubai Mall. And then there is that dress. That would be the bejeweled frock fit for a maharani (pictured here) and costing over $3,000, which Temperley designed in collaboration with Quintessentially Bespoke. If you think that “bespoke” has all but become an extinct term, think again. In the few weeks since its launch, the dress has very nearly sold out—and different versions of it were worn by both Jessica Alba and Emily Blunt. Finally, in a move that observers are applauding rather than considering a death knell, the designer, who has shown previously in both London and New York, has abandoned the catwalk this season, opting instead for a multimedia installation. It’s a move that, for the moment, seems like a win-win to save buckets of cash, still be on fashion’s radar, and seem ultra-modern all at the same time.

Photo: Courtesy of Temperley London

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