Blasblog: Hip-Hop And Hipsters In The Tory Fan Club

At Tory Burch’s presentation yesterday at the Prince George’s Ballroom, it was clear that the designer’s appeal is branching beyond ladies who lunch. Way beyond. Kanye West, Santigold, and LL Cool J served as hip-hop ambassadors, while Burch fans Leigh Lezark and Greg Krelenstein represented the hipster demographic. One could argue that Burch’s current boyfriend, Lyor Cohen, a bigwig at the Warner Music Group, helped get the former crew familiar with the brand, but when I spoke to Kanye at the presentation he told me it was all about Tory. “I like what she does,” he said. “She’s classy and she’s elegant. I totally respect her aesthetic.” Lezark and her posse felt much the same way. “Everyone thinks she’s the coolest,” Lezark gushed.