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subscribe to style file blog via RSSBlasblog: New York Was Back to Business; What of the Rest of the Cities?
February 21, 2009 9:44 pm
William Rast and Marc Jacobs put on such timely shows this season that more than one editor was confronted with a closed door on arrival. At Oscar de la Renta, several chairs were vacant when the show began, due to its relatively timely 15-minute-late start. In fact, I didn’t go to a single show that was more than half an hour late this season. Now that we’re not living in a flush economy, are we treating fashion shows more like meetings and less like, well, social hour? I’m interested to see how this trend will play out in London, a city plagued in the past with a spread-out schedule and big delays. Perhaps the more industry-oriented Milan will feel the heat; but what about Paris? I guess, pun intended, only time will tell.
tags: Marc Jacobs, Oscar de la Renta, William Rast
My dear Derek, I think in the past fashion shows were more social hours for editors, retailers etc. then meant for the fashion journalists, editors in chief etc could renew their contacts with other members of the industry or keep them alive. I still think it’s nowadays just the same, despite recession time. I once wrote the fashion show (from whoever) isn’t important the after party is more or less the most important thing during whatever fashionweek. Social contacts, renewing of (business)friendships and for the retailers and designers a good opportunity to bring them togheter. I had to smile a little bit about your phrase about London, London is always a lot of fun, avantgarde and modern art fashion. It has nothing to do with RTW, but thats just the beautiful part of it. Milan and Paris are the more serious ones, but also in these cities they feel the downfall of the economy. I only can predict that the shows in Milan are a little sober this season, special the ones of Versace and Armani for whatever reason. But as you said only time will tell. Arriverderci
By Valerio on 02/22/09 at 12:33 am