Blasblog: The French Are Coming (to the Bowery)!
You know, I was just thinking, now that Le Baron has set up a permanent outpost in Tokyo and done pop-ups in Miami during Art Basel, why hasn’t André Saraiva moved on to New York turf? Sure, he has his hooks in the hipster crowd with Beatrice Inn, but surely the cool kids—with their top hats and skinny jeans and messy hair—would be up for some more Le Baron fun during the New York collections. Well, wouldn’t you know it, Le Baron’s master of ceremonies is bringing three nights of hedonism to our fair city, courtesy of the Bowery Hotel, Le Baron, and Purple magazine’s Olivier Zahm. Last night was the temporary club’s debut, and its Parisian counterpart’s trademark fluorescent lights lit up Paul Sevigny’s DJ booth. (Friday night’s mixer is Mark Ronson, while James Murphy and his crew take over on Saturday.) When pressed for more details via e-mail, André responded that the party’s goal was to “[inject] New York nightlife with the spirit of Paris and the crystal-clear promise of vodka.” Not a bad ambition, that.
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