Bring The Popcorn: Halston Goes Straight to Video
February 11, 2009 4:59pm
In an innovative new move, Halston’s Fall ’09 presentation will be all digital. Dree Hemingway (yes, Ernest’s great-grandbaby) models the season’s looks all over New York city via video, but Halston’s guests won’t have to go anywhere. Instead, the clip, produced by award-winning creative agencies Blink Productions and Colonel Blimp and directed by Nez Khammel, will be e-mailed to editors, retailers, and other fans of the brand on February 13, followed by lookbooks a day or so later. Style.com has a sneak peek at the film.