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July 30 2014

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Feeling Cooperative

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Spadgermatazz? That’s the name Annalisa Dunn and Dorothee Hagemann gave to their Fall ’09 Cooperative Designs collection. But what on earth does “spadgermatazz” mean? “Our friend Amy Gwatkin, ‘spadgermatazz’ is the name of her blog,” explained Hagemann after the Cooperative Designs show at the Vauxhall Fashion Scout space in London’s Chelsea on Tuesday. “But it’s also the name we’ve given to her look, and she’s our muse,” adds Dunn. “We think of it as ‘English eccentricity with a twist of elegance.’” Both the eccentric and the elegant were in good supply at the show, which featured Cooperative Designs’ hiply graphic riff on traditional English knitwear. Dunn and Hagemann met while completing the M.A. program in knitwear at Central Saint Martins and launched Cooperative Designs straight out of school; Fall ’09 is the duo’s fourth season, and the second one they’ve shown on the buzzy Vauxhall Fashion Scout catwalk. “We like to apply some humor to our work,” noted Dunn, reflecting on the high-energy collection’s puckish mix of layered jumpers and tribal embellishments, provided by Scott Ramsay Kyle. “We’re not interested in doing traditional knitwear in a traditional way. Humor is one way we make the clothes modern.” This month, Dunn and Hagemann are bringing their good humor stateside for the first time: The Cooperative Designs for Henri Bendel collection for Spring ’09 arrives in stores shortly.

Photo: Courtesy of Cooperative Designs

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  1. Valerio says:

    For Gods sake what has this collection to do with FASHION. Any girl on whatever street on this planet is better dressed then this socalled Cooperative Designs shows us. What a mess, I thought London fashion week would be (again) a surprise, but this is lower then low. Okay this is my personal opinion, but overall editors are not so fond of the LFW. Ariverderci

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