July 23 2014

styledotcom The @FiftyShades director went inside Coco Chanel's apartment. There were no whips, though.

Subscribe to Style Magazine

Jemima Gives Azzaro The Royal Treatment


“I was thinking of my friend Queen Rania when I designed the dresses, especially the little cream number,” said Jemima Khan, crammed into a corner at the Azzaro pop-up store in Mayfair, where she was fielding congrats from London’s polished set. Khan had just completed a stint as the brand’s guest designer, and friends had amassed to see her collection on display. “I e-mailed and sent over a few designs, asked her what she thought, and she liked it. So in terms of confidence-boosting, it was up there,” Khan said about her design process with Azzaro’s creative director, Vanessa Seward. As for Seward, she was still in confidence-boosting mode. “So many designers think about clothes too much, intellectualize it, and wind up looking, well, ridiculous. When I was looking for a guest designer I looked outside of the fashion world—someone not mired in it, but with a really great, elegant sense of style, who had a full life. Jemima kept coming to mind. Of course, we were delighted that she said yes.” Azzaro seems to have a thing for billionaire heiress guest designers. Jeweler Eugenie Niarchos (of shipping dynasty fame) experimented with clothes for Azzaro a few seasons back, too. Seward’s take on the client-as-designer trend? “It’s a perfect marriage,” she said.

Photo: Courtesy of Azzaro



  1. styleshows123 says:

    cool !

  2. toni53 says:

    Toni Pickles from “Get Waisted Corsets”
    I attended this event, I thoroughly enjoyed it, I thought the design of dresses was exquisitely elegant.I also thought Jemima looked very stylish and elegant in her choice of dress and a big well done to her.

  3. roor says:

    nice and elegant

Social Intelligence