subscribe to style file blog via RSSJemima Gives Azzaro The Royal Treatment
February 26, 2009 7:29 am
“I was thinking of my friend Queen Rania when I designed the dresses, especially the little cream number,” said Jemima Khan, crammed into a corner at the Azzaro pop-up store in Mayfair, where she was fielding congrats from London’s polished set. Khan had just completed a stint as the brand’s guest designer, and friends had amassed to see her collection on display. “I e-mailed and sent over a few designs, asked her what she thought, and she liked it. So in terms of confidence-boosting, it was up there,” Khan said about her design process with Azzaro’s creative director, Vanessa Seward. As for Seward, she was still in confidence-boosting mode. “So many designers think about clothes too much, intellectualize it, and wind up looking, well, ridiculous. When I was looking for a guest designer I looked outside of the fashion world—someone not mired in it, but with a really great, elegant sense of style, who had a full life. Jemima kept coming to mind. Of course, we were delighted that she said yes.” Azzaro seems to have a thing for billionaire heiress guest designers. Jeweler Eugenie Niarchos (of shipping dynasty fame) experimented with clothes for Azzaro a few seasons back, too. Seward’s take on the client-as-designer trend? “It’s a perfect marriage,” she said.
tags: Azzaro, Eugenie Niarchos, Jemima Khan, Queen Rania, Vanessa Seward
cool !
By styleshows123 on 02/26/09 at 9:12 amToni Pickles from “Get Waisted Corsets”
By toni53 on 02/26/09 at 10:57 amI attended this event, I thoroughly enjoyed it, I thought the design of dresses was exquisitely elegant.I also thought Jemima looked very stylish and elegant in her choice of dress and a big well done to her.
Toni
nice and elegant
By roor on 04/20/09 at 4:45 pm