Designer update

Pixie, Lydia, and Daisy: Not Just Campaign Pals

February 2, 2009  3:02 pm

Pringle of Scotland (founded in 1815!) has been massaging its reputation as a stodgy heritage brand for a few years now. Its new Spring ad campaign starring Pixie Geldof, Lydia Hearst, and Daisy Lowe (at left) is another step in the direction of It-ness and hot-ness. “We wanted it to feel young, fresh, and very British,” says creative director Clare Waight Keller of the black-and-white Steven Meisel images. “What I like is that there is a reality behind it. These girls are friends and were not just pulled together for an ad campaign.” (Hearst is American. Not that we’re splitting campaign hairs.) Now that the cockles of your heart are warmed, you can do some work on the rest of your body by buying some cashmere. Did we mention they’ve been making it since 1815?

tags: Clare Waight Keller, Daisy Lowe, Lydia Hearst, Pixie Geldof, Pringle of Scotland, Steven Meisel

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1. The model in the picture is very mod. . . I like it because it is so different form others. The emotion in her face is like she’s thinking, or comfused?

   By juicygirl133 on 02/3/09 at 11:10 am

2. Oh please, these girls are born with a golden spoon in their mouth. They’ve done nothing special to achieve something in life than having a famous last name. Its not “young and fresh or very British” its almost inappropiate in these days to make these girls an example for hotness!

   By Appollonia on 02/3/09 at 2:29 pm

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