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Sari Gueron Cancels Her Show


We just found out that Sari Gueron is canceling her Fall 2009 show, which had a spot on the Fashion calendar for Friday, February 13, at 3 p.m., sharing a time slot with BCBG Max Azria. We hear that it is recession- related. (Uh, duh.) Instead, she’s going to be doing showroom appointments for editors for both her collection and her secondary line Sari. It’s sad because Gueron has been showing in various venues (Bryant Park, Bumble and Bumble) since Spring 2005. Shows begin in literally a week. Should we be prepared to have our schedules lighten up over the next seven days? Only time (and fashion publicists) will tell.

Photo: Marcio Madeira



  1. Fashionesta18 says:

    Its so sad to hear that she won’t be able to show her collection this year because of the recession. At least she’ll still be able to do showroom appointments for editors but it isn’t the same as showing her collection on the runway during fashion week. I feel really sorry for her, she’s probably really disappointed. :(

  2. Valerio says:

    The industry is hit harder then anyone could expected, but the budgets of some labels/brands are dramaticly low. Maybe this is a good opportunity to try a new form of showing the collections. And yes then I mean online, okay the atmosphere isn’t there and the journalist, editors in chief and don’t forget the celebs will miss the after parties. But you can reduce the cost with more then 60%. I think for the coming years it will bring some releave to the fashion labels and it’s after all the future. Okay for some clients or important editors there will be private shows, but reducing the costs will be also necessary in the future for the big fashion houses

  3. Fashionesta18 says:

    I agree with Valerio. Its a good idea to conserve expenses.

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