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August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments: stylem.ag/1rEJAxM pic.twitter.com/zmmoRkICZb

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The Erin Invasion

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Two hours before her in-store appearance at Selfridges Thursday, Erin Wasson stood before the mirror in her hotel room in a pair of Fall ’09 Phi two-buckle creeper platforms, taking a pair of shears to a dress. “Too short?” she wondered aloud, having hacked a solid few inches off one of her floral Erin Wasson x RVCA sundresses for Spring. “Nah, I think it’s good,” she decided, evening the hem. “It’s all good.” This is how a person gets a reputation for “effortless, low-key style,” as Ros Leach, Selfridges’ women’s contemporary buyer, describes it. “Erin’s been a talking point in our buying office for a long time now,” Leach noted as Wasson arrived for the event at the Oxford Street flagship. The Erin Wasson x RVCA merch had just hit the floor, two fresh-faced models were decked out in Erin Wasson x RVCA outfits, and a crowd of girls were massing, waiting to get their hands on the stuff. (More than a few looks would sell out before the end of the event.) “It’s humbling,” Wasson commented. “I still can’t get over the fact that these people want to come out to see little old me.”

Photo: Dave M. Benett/Getty Images

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