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A Hotel Particulier To Call Their Own

March 13, 2009 1:52 pm

A new concept store opened this week in the rue Montorgueil area of Paris, and if its creators—twentysomething sisters Vanessa and Laetitia Roggwiller—have their way, it will up the capital’s fashion ante considerably. Freshly minted graduates in fashion marketing and communications, respectively, the sisters were mulling a boutique launch, but when they saw this duplex space on the rue Léopold Bellan, everything fell into place. “We wanted something surprising,” Vanessa explained of the shop’s architectural elements. “[We wanted to] fill it with clothes that are not known to the general public, but which fashion followers are sure to pick up on.” The first room is dedicated to chic city looks with pieces by hard-to-find designer David Szeto—who will turn out exclusive creations for the boutique this fall—revealing dresses by Australian designer Alice McCall, colorful collage trenches and bags by the Japanese label Dans La Vie, and selections for men by Kris Van Assche. In the next room, streetwear takes over, with Blondie T-shirts by 2K by Gingham and Vivienne Westwood Red Label accessories. Downstairs is a cosmetics-meets-gallery space with cheeky products pour deux by Yes for Lov or saucily named perfumes by État Libre d’Orange; a debut exhibition by photographer Cécile Brulé will be unveiled at the store’s official opening in April. “We want to push young creation,” Vanessa told us. “Paris should take a cue from London.”