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July 30 2014

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Cheap Monday In NYC While Supplies Last

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Until last week, Cheap Monday denim designer Carl Malmgren had never set foot in New York City. “Yeah, it’s my first time here,” he admitted as Cheap Monday colleagues went about hanging pairs of jeans from the ceiling of the new Inven.tory store on Lafayette Street. “Just one of those things, I guess.” Inven.tory marks the fifth stop on an international denim tour for the brand, and the jeans Malmgren et al. were hanging are numbered, limited-edition, hand-patched, and distressed pairs that go on sale tonight for the standard Cheap Monday price of $70. “The other times we’ve done this, the lines have been down the block,” Malmgren recalled. “Stockholm, Copenhagen, London, Berlin, it’s always been crazy. All together, we’re only making about 350 pairs. I think people have a hard time believing that we’d sell them for the regular price.” In addition to the sale, Inven.tory, which opens officially tomorrow, is hosting an extensive Cheap Monday pop-up, the first time all the Cheap Monday ranges will be under one roof—at least in the United States. “It did take us a while to get over here,” noted Malmgren. “We thought it ought to have been worth the wait.”

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