August 23 2014

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Sarah Mower Fêtes London’s Finest

-------’s Sarah Mower hosted the opening brunch yesterday for London Showrooms, a seven day showcase for London’s bright young things, of which there seems to be a great many these days. Editors and retailers poured into a Rue de Richelieu gallery to get up-close-and-personal with newcomers like Erdem Moralioglu, the Meadham Kirchoff duo, Mary Katrantzou, and their very-sophisticated-for-London wares. Todd Lynn said buyers expressed strong interest in a tailored wool jacket with trompe l’oeil leather sleeves and a dickey. “They always tell me that underpinnings for tailoring are their biggest problem,” he said of the stores that he works with. Not so long ago, London designers had a rep for a complete disregard for what sells. Not this generation. The showcase runs from 10 a.m. to 7 p.m. everyday until March 12 at 40 Rue de Richelieu.

Photo: Marcio Madeira



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