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Trovata Moves In To Apartment Number 9


For the next two months, Trovata will be the guest in residence at pint-size men’s boutique Apartment Number 9 in Beverly Hills. Along with the line’s to-be-expected menswear, last night’s cocktail party welcomed the entire women’s Spring 2009 collection as well—the first time Number 9 has stocked goods for girls. “Apartment Number 9 was one of the first stores to carry Trovata,” John Whitledge, who made the quick trip up from his Laguna Beach home base, told us. “To do the store with them is just awesome.” Owners Amy and Sarah Blessing’s ultimate plan for the 90210 space (they have two other outposts in Santa Monica and Chicago) is for it to feature a revolving roster of new designers every few months. But for now, the Trovata lifestyle is in full effect, complete with retro telephones, vintage tennis rackets, and old Life magazine covers on the walls—not to mention plenty of nautical, preppy finds on the racks. “I think this sums it up,” added Whitledge of the overall aesthetic, rolling up his cuff to reveal an embroidered quote: “Part indulgence, part sweet revenge, but a lover all the same.”


Apartment Number 9, 9877 Little Santa Monica Boulevard, Beverly Hills.

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