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July 30 2014

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Alexander Wang’s Accidental Campaign

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Last week, I got my impressive tripartite “world of Alexander Wang” package with a fold-out pamphlet for his T collection, one book for his fierce runway show, and another with a full range of accessories. But the best part was tucked inside the ready-to-wear book: seven black-and-white spreads, shot by Brit photographer Daniel Jackson and starring Tasha Tilberg, that are a sort of millennial take on Avedon’s old Versace campaigns. “We didn’t want it to look dated, but it just felt right on Tasha,” says Wang, who’s been a longtime admirer of Tilberg and finally got his wish to cast her in his Fall show. “You have to have a strong girl who knows how to pose for this direction.” (Tilberg clearly does. The shoot wrapped four hours early.) The images certainly feel campaign-worthy, but Wang currently has no plans to buy ad pages. “It’s funny, I just heard recently about all these young designers doing mini campaigns,” he says. “But we’ve always had an editorial element to our lookbooks.” In other Wang news, the designer’s first ever capsule men’s collection is coming along nicely for a summer debut. There definitely won’t be a runway show, but Wang is still hammering out the how and where. Well, we hear Paris is lovely in July.

Photo: Courtesy of Alexander Wang

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