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Style File Blog

february 13, 2012

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Social intelligence

Blasblog From Moscow: The Third Time Is The Charm

April 13, 2009  11:25 am

In the past two decades, as Russia transitioned from a Communist country to a more democratic one, the country’s fashion industry has scrambled to catch up aesthetically with the Western world. Handfuls of fashion magazines (including Vogue, Bazaar, Tatler, and Vanity Fair) appeared and new retail outposts stocking Paris and Milan designers began to thrive. Moscow even sprouted a pair of dueling fashion weeks—one sponsored by IMG, the other not—that competed for international attention. The problem was, with so much spread out, it was hard for the cream to rise to the top, which is why Anna Dyulgerova, a former Russian Vogue fashion editor, created a third fashion week (or, if we’re going to get technical, fashion weekend) to showcase the country’s chicest designers. “There wasn’t really a celebration of our own fashion,” Dyulgerova said. “All the designers worth seeing have been showing separately from any official weeks in Moscow. That’s why we’ve put together five of the nicest names in Russian fashion and asked them to show their collections.” On her roster: Konstantin Gayday, whose subversive collection of black dresses was accented in zippers and fur (no surprise on the fur front); Vardoui Nazarian, who showed cutout separates; Terexov, whom insiders will recognize from the New York fashion calendar; Gosha Rubchinsky, whose menswear show was cast from boys on the street—some with stitches on their faces (that’s a pic from the show); and Teplov, a collection of mainly cashmere coats that debuted at the Ritz. Joining Dyulgerova were the likes of Colette’s Sarah Lerfel, Purple’s Olivier Zahm, and Visionaire’s Cecilia Dean. Visit www.cyclesandseasons.com for more images.

 

 

Photo: Courtesy of Derek Blasberg

 

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