Blasblog: LV hearts Earth Day
I know, I know—there comes a point when all this green living gets to be too much. Like, now socialite galas have to be green, and designers are making green dresses out of organic cotton, and people look at you weird in the grocery store if you’re not buying locally grown, sustainable fish for dinner. To be honest, it’s all a little confusing. (Can someone just tell me right now if clean coal is actually good? Barack says it’s the future, but those Kennedys are telling me “clean coal is a dirty lie.” Jeez.) Thank goodness for Louis Vuitton; they’re making it simple to tithe to Mother Nature this year. For today only, which is Earth Day, by the way, the fashion luxury conglomerate will donate 15 percent of all U.S. online sales to the Climate Project, the Al Gore organization that focuses on raising awareness about global warming. Vuitton has made contributions to the organization in the past in the names of campaign faces like Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Sofia Coppola and Francis Ford Coppola, and Sean Connery. “We’re committed to promoting environmental responsibility and sustainable development,” said Antoine Arnault, the head of communications at the French luxury goods house. So for today at least, buying that famous monogram means that you love the earth as much as you love yourself! If you need another excuse, in addition to Earth Day, today is also my birthday—and I’ve never turned down a little bit of L(o)V(e).
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