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April 27, 2009 10:58 am
No one is asking for this recession to last any longer than it has to, but there may be some downturn-related developments we’d all be happy to have stick around. Rents are dropping, for example. Making coffee at home, that’s not so bad. And less work means more time to spend at the gym. And watching TV. And…OK, pretty much, the recession stinks. But Rock & Republic founder Michael Ball is seeing the silver lining: The brand’s limited-edition Recession Collection has proved such a success that Ball is expanding it into a larger, ongoing range called Plain Wrap. “It’s just a very basic, clean version of what we do,” explains Ball. “Staple pieces like T-shirts and jeans, the kind of thing you wear for a long time. The opposite of disposable fashion.” Like the Recession Collection, Plain Wrap comes in at a lower price point than the clothes and accessories in the main Rock & Republic line, and in keeping with the new range’s generic inspiration, Ball is minimizing adornment and letting the clothes speak for themselves. Literally. “The names on the items, written on the items, that’s a novelty thing we’ll probably let go of eventually,” he notes. “It’s fun, though, and I do like the way it’s come out—like the stiletto with the word ‘STILETTO’ written on the side, I love the way that came out.” Chalk one up for the end times.
tags: Michael Ball, Rock & Republic
