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It’s Getting Easier Dressing Green

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As WWD pointed out yesterday, eco-chic hasn’t fallen prey to the recession. Yes, green fashion stays viable by being partly a marketing kick. (Last year one publicist told me point-blank that she had her client do a couple organic cotton tops just to get into every magazine’s now-inevitable Green Issue.) But keeping the trend alive surely has some merit, and considering that fabric manufacturing, especially cotton, can pollute heavily, it must make a difference that companies like Loomstate, Koi Suwannagate, and even Jil Sander and Yves Saint Laurent are offering stylish sustainable options. The article also mentioned that the French customer in particular is fed up with how quickly clothing falls apart, another reminder that the most eco-chic clothes are the ones you don’t toss in a season. As Earth Day looms and green press reaches critical mass, there are a few other things worth mentioning, like Yoox.com’s new initiative Yooxygen, which will, among other things, offset the carbon footprint of its courier services. Yooxygen’s main focus is, of course, shopping. Set to launch on Earth Day is an exclusively eco-friendly boutique (dubbed by Yoox CEO Federico Marchetti as ECO-mmerce) with product like Ilaria Venturini Fendi’s recycled material accessories line Carmina Campus, vegan Stella McCartney accessories, and organic tees from Katherine Hamnett, a.k.a. Henry Holland’s spiritual mother. Meanwhile, HBO asked Natalie Chanin of Alabama Chanin to do some “up-cycled” T-shirts—essentially reworking old T-shirts from shows like Flight of the Conchords and Sex and the City with Chanin’s homey-chic signature hand-stitching and appliqué. They’ll be sold at the HBO store in New York and at www.hbo.com/store. And finally, T-shirt line Alternative Apparel (which has some of the best colors I’ve seen lately) has created a magazine called Think Earth with contributions from eco-minded celebs like Adrian Grenier and Leonardo DiCaprio posse member Lukas Haas. You can download the magazine at www.alternativeapparel.com starting April 14, and they’ll be celebrating the issue next week with a party at the Sunset Marquis. Hey, just because you’re green doesn’t mean you can’t be fabulous.

USER COMMENTS Comments

Comments

  1. comptinedete20 says:

    I know it’s a wonderful improvement and I commend all these designers for backing such an important issue…
    …I only wish that this “alternative apparel” was more interesting… it’s all khaki and grey..and well quite boring…sorry.

  2. kakievans says:

    Eco-friendly style and fashion has come such a long way in the past few years! Clothing designers have finally found the solution to creating socially responsible products without sacrificing style. ALL my guy friends love this new and upcoming clothing company called INDIE PEACE. Their clothing is made within the U.S.A from 100% organic cotton and has been sighted on celebs such as Woody Harrelson and Owen Wilson!

    Go to http://www.indiepeace.myshopify.com to learn more about the products!

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