Something For The Ladies At Thomas Pink
What do you do if you’re a brand whose trademark is men’s shirts—the luxurious sort that the finance types (used to) wear? Diversify. That’s what Thomas Pink, the London shirtmaker, has done. In addition to a slacker-perfect tie with a hidden pocket in the back to slip in your iPod—”it was an instant sellout, but don’t worry, we’re getting more stock,” president Jonathan Heilbron told us—the LVMH-owned company is getting serious about its women’s collection, which it relaunched in London today. It seems like a smart move, given the fact that more gals may be re-entering the workplace to make up for their out-of-work hubbies. Pointing out shirtdresses (an obvious riff on Pink’s heritage) as well as sharp suits and floral-print frocks, the label’s new designer, Louise Markey, said it was about “no thinking in the morning—just put it on and go.” We’d buy into that.
they definately will have a lot of competition because there are already a lot of designers making gorgeous work wear
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I could actually see the new women’s line overtaking the men’s. Men’s fashion is a tough sell even in great economic times. Women love to shop for fashion regardless of the times.