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July 30 2014

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Burberry Back In London

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Mayor Bloomberg is calling Thursday “Burberry Day” in New York, but it feels like that today in London, where the young designer community woke up to breaking news that the label’s Spring 2010 women’s show will bolster London fashion week in September. Christopher Bailey is promising “a big, sophisticated show” staged at a venue in the Westminster area near the company’s spanking-new headquarters in Horseferry Road, along with “a large after-party for many attendees who haven’t been seen in town for several seasons.” The move from Milan to London (for only one season, so far) is timed to coincide with London fashion week’s 25th anniversary. “It just feels right,” says Bailey. “There’s such great momentum and energy here within the brand.” Apart from underlining the essential Britishness of all things Burberry, Bailey explains, “We’d love to get more people in to see some of the other shows. London’s a great place for nurturing young talent, and—who knows—they might be the big brands of tomorrow.” The show will bring in a caliber of models, press, and buyers from which London designers can only benefit. “It’s really good for all of us,” says Christopher Kane. “The injection of attention again is great. Hopefully, they’ll come, and then come back again.” Meanwhile, Bailey is on the first flight out of London to JFK tomorrow to play his central role in the hoopla around the switching on of the illuminated Burberry logo above the brand’s new Manhattan headquarters at 444 Madison. “It’s going to be part of the Manhattan skyline—you’re going to be able to see it from all the boroughs!” Thursday will begin with Burberry CEO Angela Ahrendts ringing the opening bell on Wall Street and end with a party deejayed by London’s sweetheart Alexa Chung at the New York Palace Hotel. Like the Chanel show in Venice, it’s another case of big-brand confidence writ large—in Burberry’s case, literally.

Photo: Greg Kessler

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