subscribe to style file blog via RSSCatching Up With Obesity And Speed
June 30, 2009 12:28 pm
Having sworn that I would never again write the words “pop-up shop” in an article for this Web site, I’m struggling for a new vocabulary to describe the Obesity and Speed “— — —-” that opens tomorrow at the Earnest Sewn store in the Meatpacking District. An installation of limited-edition Obesity and Speed product? A temporary backroom boutique featuring graphic tote bags, T-shirts, dresses, and Earnest Sewn denim customized by Obesity and Speed founders Lyz Olko and Josh Connor? A merchandised mélange…Screw it. If you want to get your hands on some Obesity and Speed stuff, the Earnest Sewn store is the place to do it, at least until September. Keep an eye out for that denim: Olko and Connor have screened a signature cross print onto pairs of Earnest Sewns in black, white, and gray, and hand-studded, patched, and distressed them, to boot. These will run you a cool $295, but as Olko notes, each pair of jeans will be 100 percent unique. “They’re all handmade, so they’re all different,” explains Olko between ringing up customers at the Earnest Sewn store where, not so coincidentally, she day-jobs. Not that that’s the only reason why Olko’s brand has moved into Earnest Sewn’s backroom real estate. “They carry Obesity and Speed at both Earnest Sewn stores,” she points out, “and we’ve been talking about doing a back room for a while. And we’ve also been talking about doing a denim collaboration, so it seemed to make sense to do it all at the same time.” Just don’t call it a “— –.”
tags: Earnest Sewn, Josh Connor, Lyz Olko, Obesity & Speed
