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April 21 2014

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Topshop Endorses Cycle Chic

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The Copenhagen-ization of New York City continues apace: First Times Square gets turned over to pedestrians and deck chairs; now, Topshop is giving its fans a chance to try out all those fancy new bike lanes that have shown up around town. (We love you, transportation commissioner!) Starting on Saturday, the Topshop store in Soho will be “renting” out bikes—the cost, as far as we can tell, is free—and kitting out would-be pedal pushers with helmets and New York City cycling maps. The program only runs through the 27th and rentals start at noon daily; our advice is to get in line now.

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