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A Model Moment At David Yurman

July 15, 2009 1:07 pm

There was so very much to ogle at last night’s party on the roof deck of David Yurman’s Tribeca headquarters. First, the panoramic views of the Hudson, doused in end-of-day sunlight, and second, Yurman’s signature bling, glinting on guests and arrayed in display cases. (In case the glare from either view was too bright, an assistant was on hand with loaner shades.) Third, a gaggle of models, including Hilary Rhoda, who was camped out on a white banquette in the corner; Selita Ebanks; and Du Juan, the face of Yurman’s Fall 2008 campaign. (That’s not even mentioning PYTs Byrdie Bell and Leigh Lezark.) The jeweler’s next poseur, Dominican stunner Arlenis Sosa, glowing in coral pink Hervé Léger and plenty of gratis gems, was all business, staying on message for her new employer. “I think this one’s my favorite,” she said, picking out a particularly shiny bangle from the stack on her wrist. Sosa, who follows the likes of Kate Moss and Natalia Vodianova as David Yurman’s new face, eyed current campaign girl Anna Selezneva’s larger-than-life Yurman ads. “Anna’s pictures look so pretty,” she gushed. “But mine will be better. I love Anna, so I can say that.”