Badgley Mischka: Americans In Amsterdam
The Dutch fashion scene has long been dominated by Viktor & Rolf, but there was no Horsting and definitely no Snoeren on the front row yesterday, when a very different designer partnership kick-started Amsterdam International Fashion Week. Having originally been approached to provide sunglasses for one of the shows, Mark Badgley and James Mischka went all-in and agreed to preview their Cruise 2010 collection. It was fitting that an American house should open for Amsterdam: 2009 is Henry Hudson Year, the 400th anniversary of the Dutch-funded expedition that discovered New York (interestingly, the Dutch later swapped New York for Suriname, the smallest country in South America, a fact they’re less keen to trumpet), and there’s a host of celebrations commemorating the shared history of the two cities. There are some style similarities, too: “We’ve fallen in love with Amsterdam,” said Badgley, fresh from a tour of the city’s canals. “I like the way everyone is dressed in a very sporty way, here. This is certainly the first show we’ve done where the models arrived on bikes!” Upcoming Amsterdam fashion week highlights include a show from half-Surinamese wunderkind Daryl van Wouw and Lichting 2009, hosted by denim brand G-Star, which will feature the top graduates of seven Dutch fashion academies and hopes to provide the Netherlands’ breakout talent with a leg up. All without a clog in sight.