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April 21 2014

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Boucheron Fêtes Its Marc Newson-Designed Necklace

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It’s been reported recently that shoppers are now more interested in investment purchases—things like jewelry—than the throwaway clothes that seemed so indispensible in flusher economic times. So the challenge for a luxury jeweler these days is to remind customers that it exists. Boucheron did a good job of that in Paris last night at a party celebrating the brand’s collaboration with Marc Newson on a giant diamond necklace. Doormen and waiters were handsome male models wearing only tuxedo jackets and bowties, the first floor of the Place Vendôme’s store had been converted into a giant pink disco with a light-up floor, and upstairs, the necklace in question was perched next to a giant roulette table filled with Boucheron poker chips. But there was no distracting Lady Amanda Harlech from the bling. “It’s a work of art, something completely elaborate and impressive,” Karl Lagerfeld’s muse enthused about Newson’s fancy neckwear, continuing, “It’s like the Big Bang in diamonds, something that channels the algorithms of the human heart.” Newson himself wasn’t there for the accolades since he showed up a few hours into the fête, but he was excited about the night’s entertainment: “I think we got the Uzbekistan version of the Pussycat Dolls to perform, which will be amazing.” Not far behind him, engrossed in conversation with YSL’s Stefano Pilati, was Newson’s wife, the stylist Charlotte Stockdale. “I don’t get to keep it,” she said of the necklace. “I think I get the case, though.” As for those of you who’d like more than the empty box, Boucheron chose not to divulge the necklace’s price, but one publicist admitted it was an “ambitious” number.

Photo: Stéphane Feugère / Courtesy of Boucheron

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