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Style File Blog

february 13, 2012

Shopping alert

LifeStyle Mirror Launches With Daphne Guinness

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"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

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Shopping alert

Massenet And Mouret: Needing A Computer To Shop Is So Last Year

July 15, 2009  11:30 am

Natalie Massenet and Roland Mouret go way back, all the way back to both Net-a-Porter’s and Mouret’s earliest days. At London’s Regent Street Apple store last night, the two friends gave a cozy fireside chat to a group of fashion fans. “We’ve seen our businesses grow together largely due to technology,” explained Massenet. “We always had these private conversations about technology so we thought, hey, why not have this chat in public?” So last night they did in celebration of Net-App, the latest gizmo on the site, which downloads shopping info from NAP directly onto your iPhone and iPod. “Needing a computer to shop is so last year,” proclaimed Mouret. “It doesn’t mean you have to be antisocial. It’s all about pushing the levels of access and letting women shop whenever we want,” said Massenet, who needless to say didn’t mind as the crowd twittered and blogged away onto all their various devices. “This is just a culmination of our vision from 1999, to provide access to shopping on every available technology.” The next sci-fi-cum-fashion frontier for Massenet and co.? “Online fitting,” she explained. “We’re always talking to companies who are working on cracking the code.” Avoiding returns because of fit is apparently every e-tailer’s bugaboo. Added Massenet, “The company that comes up with a real solution will be very wealthy indeed.”

—Afsun Qureshi

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USER COMMENTS  (2)

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    By M_fashionista on 07/16/09 at 6:36 pm

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    By fashionstyleblog on 07/26/09 at 4:44 am

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