On The Rise In Amsterdam: Ann Boogaerts
July 27, 2009 4:46 pm
Amsterdam International Fashion Week lived up to its name this year by selecting a 22-year-old Belgian fashion student as its breakout star. Ann Boogaerts, a graduate of Holland’s prestigious ArtEZ Institute of the Arts, Arnhem, was chosen by a panel of 100 industry insiders (among them Wendy Dagworthy, originator of London fashion week) as the winner of the €10,000 Lichting cash prize. For her brightly hued capsule collection, Boogaerts drew her inspiration from Spanish-born Queen Fabiola of Belgium, who reigned from 1960 to 1993, imagining what might’ve happened if the young Fabiola had taken a Dutch lover instead of her eventual royal suitor, Baudouin of Belgium: “My show starts to the soundtrack of the Belgian national anthem and morphs into the Dutch one. I wanted to make light of the little fashion stereotypes and preconceptions that exist between the Dutch and the Belgians. The Dutch think the Belgians are bourgeois. The Belgians think that all Dutch people wear bright red pants.” Whether or not they understood the sartorial and political significance of this excursion, the Lichting jurors were charmed by the whimsy of Boogaert’s designs. Dagworthy, for one, was royally impressed: “It’s been such a difficult decision,” she said of her duties on the panel. “I’ve seen degree collections here that are innovative and experimental, with fantastic cutting, color, and fabric choices. This bodes very well for Dutch design.”
tags: Ann Boogearts
USER COMMENTS (2)









She’s a wonderful choice and deserves the prize. I’m Dutch but totally not into these stereotypes and preconceptions that exist between the Dutch and the Belgians. I don’t think they are bourgeois at all! On the contrary! I love their bourgundy and fun life style a lot. That’s why I love to spend time in Belgium.
I find it so funny that the old Queen Fabiola is her inspiration. Such a strict and stiff Roman Catholic. She’s so old and fragile now. I wonder what she thinks being a muse of this fabulous young designer. A nice lady saw her interviewed on tv, she was a bit shy.
Bright red pants? Huh? Nah..no, maybe in Arnhem lol?!
Ha, at at last Style.com pays attention to AIFW!:-))
By Appollonia on 07/27/09 at 5:12 pmHahahaha Mark you said it wonderfull, and yes Ann Boogaerts was a shining star, so I have to agree with Wendy Dagworthy, that she won the price. I said it already on July 24th on the fashion forum, it’s always very innovative and experimental during the AIFW. I like that on the otherhand I ask myself is it weareble for most of the woman?? Arriverderci
By Valerio on 07/27/09 at 5:27 pm