August 22 2014

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Rachel Nasvik Gives It Away


Attention, ladies: The next time you go to the bathroom, you just might get lucky. For the past month, handbag designer Rachel Nasvik and her buddy Biba Milioto have been dropping limited-edition versions of Nasvik’s Alice Bond bag off on bathroom countertops and street benches all over the Lower East Side, as part of a guerrilla, Twitter-driven marketing campaign that’s making downtown girls pretty much freak out from excitement. “Basically, we pick out places we think my customer would frequent,” explains Nasvik, “bars or restaurants that I already like to go to, and then when the moment’s right, either Biba or I will leave a bag, open, with a note card sticking out.” The note explains that the bag is the finder’s to keep—although, at this point, that’s something the Nasvik fans now eagerly tracking bag drop clues on Twitter don’t need to be told. “The feedback has been out-of-hand,” says Milioto, who met Nasvik while working for recently shuttered e-commerce site Ravinstyle. “We had one girl write in, ‘This is the best thing that’s ever happened to me.’ ” Adds Nasvik, “I’ve definitely gotten to know my customer.” Now that the original neon lambskin Nasvik was using for the Alice bags is gone, the first stage of the bag drop promotion has ended. But gals who wish to bag a bag should keep their eyes peeled—Milioto and Nasvik say they have another round of bathroom stops coming soon.

Photo: Courtesy of Rachel Nasvik

Designer Update