Secondary Act: Rad Hourani’s New Line
“I don’t know if it’s called a diffusion line,” said Rad Hourani last night, sitting backstage in a Soho Grand conference room before the presentation of his new collection Rad by Rad Hourani. Perhaps that’s because nothing in the world could get this up-and-comer to diffuse or dilute the strict angular, noir-ish look that he’s made his razor-focused signature in a mere four seasons. Instead, the secondary line flows seamlessly into the designer label, recasting the same silhouettes in lighter, more casual, and, of course, more affordable materials. “In the main line, we use leather, cashmere, and all of these luxury, high-end fabrics,” explained Hourani. “This is just more relaxed and easier to wear in cotton and jerseys.” The 15 looks—all unisex, as is the designer collection—are exactly that: rectangular-cut jackets and vests layered over draping tees and his ultra-straight leg pants, now in denim versus carefully constructed strips of leather. Though Hourani prefers seasonlessness, this range is essentially resort and will be available in stores and online at www.radbyradhourani.com in late November. With a price range of $100 to $400, his list of retailers should likely expand from a current roster that includes Holt Renfrew, Joyce, and Seven in New York. And that should please his young and very dedicated fan base, who packed the event alongside the designer’s black-clad mini-entourage, which was flown in from Canada for the occasion and included Jak & Jil’s Tommy Ton (who took this photograph). They’ll all be back before we know it when Hourani shows Spring 2010 here on September 14.