Up For Discussion: The Future Of Fashion Shows
Fashion power players including Francisco Costa of Calvin Klein and Proenza Schouler’s Lazaro Hernandez and Jack McCollough, along with a slew of top editors and retailers, joined CFDA president Diane von Furstenberg and executive director Steven Kolb this morning at FIT’s Katie Murphy Amphitheatre to discuss the future of New York fashion shows. “Are they relevant as we know them?” was the question at hand, and on the table were concerns about the timing and deliveries of collections and the money spent on expensive runway shows vs. the money made on less flashy, more lucrative pre-collections. Among the most contentious issues raised was what Donna Karan called a “white sale” mentality that’s training customers not to buy clothes and accessories at full price. In the spirit of problem solving, Vogue‘s Anna Wintour suggested that stores get together and set ground rules about when the discounting can start. When she was informed by von Furstenberg that that’s illegal, she replied: “Is that something we can change? We have friends in the White House now.” One topic that we’ll be keeping close tabs on for all of you Style Filers is the potential of fashion shows for consumers, in addition, that is, to shows for editors, buyers, and designers’ celebrity pals. Betsey Johnson, for her part, announced she’d be the first to sign up: “I would love to show at Madison Square Garden,” she said.