Opening Ceremony Is Going To Be Big In Japan, Literally
Eight floors. 50,000 square feet. “A monster megaplex” featuring shop-in-shops by the likes of Alexander Wang, Boy by Band of Outsiders, D.A.P. Books, Other Music, Trash & Vaudeville, and The Row. Welcome to Opening Ceremony, Japan. The store OC founders Humberto Leon and Carol Lim have built in the heart of Tokyo’s Shibuya shopping district is no effing joke, to put it bluntly. Opening on the 30th, the store features “all the classic Opening Ceremony product,” as Leon says, plus a bevy of launch exclusives, the aforementioned shop-in-shops, plus a few others, and a restaurant called Potluck that’s about to make “brunch” trendy in Japan. “We wanted to focus on the experience as much as the merchandise,” Leon explains. “Every floor has its own point of view. Going through the store is kind of like getting a tour of American architecture throughout the ages—like, the first floor is Santa Fe/Southwestern, then there’s a floor referencing sixties modernist architecture, and another one that’s seventies hippie…” There is also, Leon notes, a floor made to look like a typical American office. Those cubicles ought to make an interesting backdrop for the Opening Ceremony opening bash, at which Strokes-man Julian Casablancas will be playing songs off his forthcoming solo LP. The party’s not until the 29th, so there’s still plenty of time to book a flight.