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Pretty In Pink


Summer’s most fashionable drink has to be Lorenza Rosé, created in Napa by catwalker-turned-vintner Michele Ouellet. The leggy Californian was given her own label by her parents for her 21st birthday, and Lorenza (Ouellet’s middle name) was born. Modeling, it turns out, is a good match for a career in wines: After the grapes are picked and crushed they need to ferment for six months—which gave Ouellet plenty of time to smile for the cameras. That’s her on the Lorenza label. Shot in black and white by David Mushegain and with a graffiti logo by Louis and Jack Shannon, the bottle is as likely to stop traffic as Ouellet herself. “I wanted it to look super-different from anything out there,” she said. Just don’t call that stripey thing in the background Old Glory—it’s illegal to use the Stars and Stripes on alcohol, firearms, and tobacco, so Ouellet, who is masked in the image, calls it “a pirate flag.” We’ll drink to that, matey.

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Photo: David Mushegain / Courtesy of Lorenza

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