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february 09, 2010

Social intelligence

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Dept. of culture

Teen Vogue Wants To Give You Your Big Break

August 4, 2009  11:41 am

“Are you sure this world is for you? And are you sure you are the right person to survive in this world—the world of fashion—a world with no rules, no laws? Answer that question honestly for yourself. Are you ready to accept injustice? The idea of the fashion industry may look better from the outside. It can look like the world of dream jobs—for a very happy few.”

Trust Karl Lagerfeld to tell it like it is. The designer is one of many high-profile fashion types offering advice on breaking into the industry in editor in chief Amy Astley’s new The Teen Vogue Handbook: An Insider’s Guide to Careers in Fashion. “Insider” is the operative word. Astley recruited designers like Marc Jacobs and Stella McCartney, photographers like Patrick Demarchelier and Mario Testino, and models Chanel Iman and Caroline Trentini, along with a slew of top stylists, beauty gurus, and editors to participate—and happily, not all of them are quite so blunt as the Kaiser. Astley’s former boss at Vogue, Anna Wintour, counsels, “Don’t go too fast. Because of reality television and all these celebrities thinking they can be designers, everyone imagines that they can just become a designer, photographer, or model, but that’s not the way things work. People have to go to school, learn their craft, and build a brand—that’s the right, healthy way to do things.” Astley calls the book a no-brainer. “Not a day goes by when I’m not replying to e-mails from young girls asking how to get started in fashion,” she says. Her most important tip? “I tell our interns to network as much as they can. And don’t impress me, impress the person they’re reporting to.” But people firmly ensconced in the business will enjoy this photo-packed volume, too. A compendium of the almost seven-year-old magazine’s greatest hits, it is, as Astley calls it, “a love letter to our contributors.” The book will be released on October 5.

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USER COMMENTS  (4)
  1. This will be a must have for anyone in and about to enter the fashion world!! And it is being released on the day I start school at Parson’s!! OMFG!! Can’t wait to pick up my copy!!!

    By jefferson_c07 on 08/4/09 at 12:35 pm
  2. Is it so wrong that I have been out of my teens for [censored] years and completely adore “Teen Vogue”? The editorials are some of the best I’ve seen.

    By 28crash on 08/4/09 at 1:18 pm
  3. teen vogue is amazing!!!i love this blog

    By heeheeimpink on 08/4/09 at 1:36 pm
  4. I think the book is a fabolous idea. There are so many fashion intruderes that want a piece of our world, but have no insite on the content.This industry is a passsion and not a career. Long hours,and sleepless nights,you have to live, breathe,and eat fashion.From culture to couture, you have to know your history as well as product. GOOD lUCK Astley!!!

    By kouturekouture on 08/4/09 at 5:42 pm