Up for Discussion: Rodarte for Target?
Believe it. Rodarte’s Kate and Laura Mulleavy are Target’s next GO International designers, joining a group that includes Thakoon Panichgul, Richard Chai, Rogan, and Erin Fetherston. The 55-piece collection launches on December 20. On the face of it, it’s undeniably exciting news. The sisters, who just snagged the CFDA Designer of the Year Award, have been industry darlings since they burst on the scene with a tiny handmade collection of eight dresses and two coats in 2005. And since then, they’ve consistently refined and advanced their vision, usually sending the fashion crowd into a gushing, post-show tizzy. But one of the qualities that’s made the quirky duo so very beloved is their near-couture level of craftsmanship paired with their reluctance to water that down. Past Target collections, like Panichgul’s and Chai’s, have been a sort of inexpensively made compendium of a designer’s very recognizable greatest hits. What can we expect to see from Rodarte? WWD quotes a Target spokesman as saying that the collection has “everything from sequins and bows to faux fur” and “a great variety of holiday dresses.” (There’s no word on leather jackets, diamond cutout leggings, or gauzy knits.)
What do you think? Will Rodarte’s vision translate in a satisfactory form to the mass market? Which Rodarte look do you want for less?