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Up for Discussion: Rodarte for Target?


Believe it. Rodarte’s Kate and Laura Mulleavy are Target’s next GO International designers, joining a group that includes Thakoon Panichgul, Richard Chai, Rogan, and Erin Fetherston. The 55-piece collection launches on December 20. On the face of it, it’s undeniably exciting news. The sisters, who just snagged the CFDA Designer of the Year Award, have been industry darlings since they burst on the scene with a tiny handmade collection of eight dresses and two coats in 2005. And since then, they’ve consistently refined and advanced their vision, usually sending the fashion crowd into a gushing, post-show tizzy. But one of the qualities that’s made the quirky duo so very beloved is their near-couture level of craftsmanship paired with their reluctance to water that down. Past Target collections, like Panichgul’s and Chai’s, have been a sort of inexpensively made compendium of a designer’s very recognizable greatest hits. What can we expect to see from Rodarte? WWD quotes a Target spokesman as saying that the collection has “everything from sequins and bows to faux fur” and “a great variety of holiday dresses.” (There’s no word on leather jackets, diamond cutout leggings, or gauzy knits.)

What do you think? Will Rodarte’s vision translate in a satisfactory form to the mass market? Which Rodarte look do you want for less?



  1. pamcasso says:

    I could get very excited about the webby tights from a couple years ago. I have to say that I’m very suspicious, I’ve gotten excited over several collections mcqueen, proenza schouler… but never been at all pleased with the materials.

  2. nelove says:

    not sure how that going to look

  3. sabrina_nyc says:

    I’m skeptical but hopeful that this will work. I wasn’t such a fan of the McQueen collaboration, but it certainly worked for Luella. Maybe an inexpensive version of leggings will translate well; not so confident about the gowns and dresses.

  4. kellystyle29 says:

    Love this brand just hope the Target brand has the same quality

  5. jrseguin says:

    The Mulleavy’s are fashion darlings. As with pop-ups here’s another trend I’d like to see die an early death. An $80 animal print jacket by Rodarte sounds very unlike them. I’m all for collaborations that make the designer(s) stay true to their vision. I hope it’s fantastic, but what’s the point of bringing high end design concepts to the masses when it’s completely dumbed down, these items already exist in the market. XO JS

  6. annehaigh says:

    The sweaters!

  7. BDeehr says:

    I have high hopes for the collection. McQueen was ok but Loomstate and Rogan were great!

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