What They’ll Be Wearing In Grunge Country This Fall
The latest stop on our cross-country window shopping tour? Seattle, where we spoke with Jill Wenger, the woman behind two of the city’s coolest storefronts. Six-year-old Impulse specializes in cute downtown-girl frocks from APC and Karen Walker. Totokaelo—the “big-sister boutique”—opened last year and focuses on edgy wares from Rick Owens and Junya Watanabe. Wenger also stocks hard-to-find designers such as Won Hundred and Wood Wood, both from Denmark. Continue reading to see what hip left coasters will be wearing come cooler temps (under their raincoats, that is).
Any items with wait lists?
JW: None. I don’t believe in wait-listing.
What do you anticipate will be your biggest sellers?
JW: My clients are already going bonkers over Margiela’s oversize cardigans, Future Classics knitwear, Yohji Yamamoto’s wide trousers, and Rachel Comey’s Derby shoes.
How are shoppers buying differently now from a year ago?
JW: I’ve noticed that women are willing to invest in timeless pieces that blow them away at whatever cost. And then for the ladies that want a little something, they are choosing less expensive, basic-but-not-too-basic specialty items. What’s different this season as opposed to last? No one’s touching the super basics in the $250-$400 range. Clients are looking for something super wearable, but it also needs to be inspired enough to justify the indulgence. And my clients are totally over the oversized muumuu-style dress thing!
What new lines are you carrying that you’re excited about?
JW: I brought in Margiela and Yohji main lines (I previously only carried MM6 and Y’s), which I’m really excited about. Other than that, I cut the number of lines I carry by 40 percent. I felt that fall is the season for editing. I’m focused on building strong relationships with the vendors I really love and letting the rest go.
Is there anything you saw at the runway collections you knew immediately you had to have?
JW: Margiela’s Prince of Wales tape blazer. Amazing!