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Ambra Medda’s Latest Craft Punks Hit Fendi

September 28, 2009 9:57 am

Considering the success of the Craft Punk event, both at last year’s Art Basel Miami Beach and this April’s Salone del Mobile in Milan, it was no surprise to find Design Miami’s Ambra Medda backstage at yesterday’s Fendi’s show. Medda’s innovative brainchild, of course, brings talented young industrial designers together with luxe remnants from Fendi’s factories and a few of the house’s expert artisans and in the process uncorks a torrent of creativity. Today, Medda had in tow Moritz Waldemeyer and Paul Cocksedge, two designers set to appear in the next Craft Punk event at Art Basel this December. “We’re into rock ‘n’ roll technology,” explained Waldemeyer, a techy creative who isn’t a stranger to fashion. He worked on Hussein Chalayan’s mechanical dresses from Spring 2007. Cocksedge, meanwhile, is a rising star in lighting design. So how would their specific skill set mesh with Fendi’s pretty analog form of luxury? “This difference is a challenge,” said Moritz. Added Cocksedge, “We both love the idea of looking into archives and mixing up the old with the new. Ambra brought us here to be sponges, and I have to say, we are really enjoying soaking up the Fendi aesthetic.”