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And They’re Off, Sort Of: LFW Starts With Invite Chaos


Apart from “tube closures” and “swine flu,” what two words can strike fear in a Londoner’s heart like few others? “Postal strike.” That was the talk at last night’s inaugural LFW event, Still, hosted by Poltock & Walsh and photographer Poppy de Villeneuve at the very swish Sanderson hotel. A strike means that tickets for the Christopher Kane, Matthew Williamson, and Burberry shows are—gasp—potentially sitting in a sorting bin somewhere with 20 million other pieces of mail. Let’s just say when the editors arrive at their hotels without their stacks of invites, they won’t be happy. Of course, last-minute plans are in place, like couriers, which is how we found out about the event last night for the cool London designers Poltock & Walsh, whose fans include Alexa Chung and Kate Moss. Poltock & Walsh commissioned de Villeneuve, (whose dad Justin famously discovered Twiggy in the sixties) to photograph their “fave girls,” including Alice Dellal’s socialite mom Andrea, Mick Jones’ daughter Lauren Jones, Jade Parfitt, Jasmine Guinness, and, curiously, Lydia Gifford, a model/circus worker/sculptor, all wearing key looks from 2010. Said de Villeneuve of the portraits, which will be auctioned off in support of the Tibetan charity Ropka: “My favorite was of my mom (the American model Pam de Villeneuve). I don’t get to work with her often, and it’s always interesting photographing people that you are close to, because the dynamic is so different—not that I didn’t make her work for it!”

Photo: Courtesy of Poltock & Walsh



  1. hapsical says:

    It wouldn’t be London Fashion Week without a touch of madness and disorganisation – that’s partly what makes London so special.

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