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subscribe to style file blog via RSSBlasblog: Saloni Crossing The Atlantic
September 3, 2009 10:48 am
I’m a big believer in first impressions, which is probably why I’m so excited about Saloni Lodha and her Saloni collection’s big debut here in New York next week. The first time I laid eyes on Lodha was during a Fendi-sponsored Beth Ditto performance in Paris last season; Ditto was writhing on the dance floor and Saloni was dancing on a booth. My second experience, which proved she can produce while she parties (which I always find impressive), came when Emma Watson was in New York on her Harry Potter press junket and told me about an adorable flirty red dress with big gold buttons she wore on the Today show. Turns out it was the Alexia dress by Saloni. “I didn’t have the traditional fashion school route to fashion,” Saloni explains now. “So I like the different perspective I have on it all.” Saloni’s education began in graphic design, which she studied while growing up in India. After a move to Hong Kong in 2002, she started piecing together one-off designs. In 2004, she decided to go full throttle into fashion, enrolling at Central Saint Martins in London to, in her words, “learn pattern making and couture hand sewing.” She says she was so taken by the city’s energy and creativity she set up shop there, launching a label “with my own signature style of drawing from my Indian heritage and focusing on a modern, romantic silhouette.” For Spring 2010, which will be shown on Wednesday, September 9, at 142 W. 36th St. from 4 to 7 p.m., Saloni looked to The Adventures of Hamza, a sixteenth-century Indian book version of an action story. “Hamza and his warriors wear structured and colorful draped costumes,” she explains. “The Saloni woman is a touch adventurous, but she’s not girly!” For more New York fashion week news, click here.
tags: Beth Ditto, Fendi, Saloni Lodha
