Carven’s Way To Your Heart: Après Les Macarons, La Mode
As fashion resurrections go, Carven is shaping up to be an interesting case. For one thing, its founding couturière, Mme. Carven, is still very much with us—at 100 years old and counting—although it’s been years since she has had a hand in her namesake house. For another, the newly recast ready-to-wear house is betting that in lieu of a fashion week presentation, it will catch the attention of editors and future clients by appealing not to the eye but to the palate. To that end, this week (and throughout October) Ladurée on the Rue Royale is showcasing a Carven collection of unique, to say the least, chlorophyll and anise-flavored macarons, a nod to the house’s signature green-and-white.
Newly appointed designer Guillaume Henry is an alum of Riccardo Tisci’s early days at Givenchy, and more recently the top stylist for the popular French label Paule Ka. He offers few details of the actual collection but promises to tweak the classics and transform the “jolie madame” into a “princess of cool” with a little extra spice. There’s an exclusive little sneak peek in the image above. But until his Spring 2010 presentation on October 21, the fashion world will mostly have to settle for the sweets.