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C’N'C Takes It To The Masses With Rock Royalty, Coke

September 25, 2009 11:26 am

“Fashion has gotten stale,” C’N'C’s Ennio Capasa informed us last night. “I wanted to zing things up so I thought I’d bring it to the people. ” For Capasa, this meant live national TV coverage, and “us,” the fashion folk on a grandstand behind a catwalk facing a crowd of 10,000 in Milan’s Piazza Duomo. We recovered from the initial shock of the spectacle just in time to be swept through a medley of Britain’s Got Talent-type performances capped off with a ramshackle troupe of airborne, flame-throwing wizards and a short set from the Killers. Then came the runway show with a frizzed-up selection of, as the press notes called them, “the children of yesterday’s rock stars” in the form of Pixie Geldof, Tali Lennox, and Daisy Lowe. (The lattermost disavowed to us her “wild child” status, claiming to be headed straight to her hotel room post-show to catch up on her Buffy the Vampire Slayer DVDs.)

Following that was the charity auction: Coca-Cola Light’s “Tribute to Fashion,” where giant coke bottles hit the catwalk. No, we haven’t segued into a Fellini-esque blog post dream sequence. The various bottles were designed by Italy’s major labels: Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace. Camps from all of the above were there to show their support. At any rate, though a bit goofy to say the least, the auction turned out to be a success. A total of €100,000 was raised for victims of the earthquake in Abruzzo.