August 22 2014

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Hermès And Liberty Strike A Franco-British Alliance


Liberty prints meet Hermès scarves: an ingenious stroke of British-French entente cordiale was tied up and knotted in 52 perfectly nonchalant ways in London’s landmark store on Monday night. Liberty’s scarf room is playing host to Hermès for two months, and the byproductÔa series of floral Tana cotton lawn squares and men’s ties that have been over-printed with Hermès’ 1920′s Ex Libris pattern and horseshoes, respectively, had the curious streaming over the threshold to see what was going on. This kind of alignment between two bastions of national identity (cozy and arty on the English side; haughty on the French) just doesn’t come along that often. When guests including Dev Patel and Freida Pinto (they’re inseparable since Slumdog Millionaire) stepped inside, they were swept up in a Faubourg Saint-Honoré advanced crash course in scarf je ne sais quoi laid on by Hermès experts, and given the photographic evidence to take home. Fun as it was, the full detail of this linkup only became visible the next morning. Myriads of Hermès scarves are invitingly laid out, tied with witty flourishes to wall struts and styled with horseshoe toggles—all eminently try-on-able with the help of hand mirrors backed with orange Hermès packaging boxes (sadly not for sale; they could make a fortune on them). But most imaginative of all is the visual treat of the vast chandelier constructed of Liberty-Hermès flowered scarf squares that now twirls in the sunlight of the central atrium: one to put down as a must-visit sight when London fashion week kicks off on September 18.

Photo: Courtesy of Hermes

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