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subscribe to style file blog via RSSIntroducing “Shop The Looks”
September 30, 2009 7:50 pm
People have said to us, “Style.com is great, but why can’t I shop on the site?” Well, now you can. Starting this season, we’re introducing a new feature called Shop the Looks, and it’s designed to take advantage of our world-beating runway coverage to give discerning shoppers like you a head start on the trends.
We’re categorizing each look that comes down the runway into one of 36 trends, from boho to minimal, ladylike to military, draping to sheer. If something in one of our runway slideshows grabs your eye, simply click on the Shop the Looks link located to the right of the image. You’ll then find dozens of similarly themed looks from a range of top designers and retailers. Another click will take you directly to the retailer’s site—from runway to reality in a couple of seconds. For example, looking to pour yourself into the body-conscious trend that’s showing no signs of quitting this season? Just click here.
While we’re at it, we’ve also started a Shop the Looks blog, with regular updates on best sellers and great finds, as well as links to all the new shopping content. Just one caveat: Unfortunately, you can’t send your credit-card bills to us, though we’ll try and work on that for version 2.0.
tags: Shop The Looks
